Section I

1. The name of the Competition is the “Unlock Your Superpower Competition” (“the Competition”) and the “Promoter” is Bel South Africa (Pty) Ltd (Registration number 2017/269441/07), which is a company incorporated in the Republic of South Africa and having its registered address at SARU House - Tygerberg Park, 163 Uys Krige Drive, Plattekloof, 7500.

2. The competition runs from Monday, 09th May 2022 to Monday, 27th June 2022, at midnight (23h59).

3. The Competition is open to all citizens and legal residents of South Africa (provided that the Participant is also a legal resident in South Africa at the time of winning and receiving any prize in the Competition), who at the time of entering the Competition are over the age of 18 (eighteen) years, and are in possession of a valid South African Identity Document (in the case of residents, a valid passport, and necessary residency permits) (the “Participants”).

4. No employees, directors, agents or consultants and their immediate family members directly connected to or in the employment of Bel South Africa (Pty) Ltd, their subsidiaries and business partners, associates, advertising or promotion agencies and staff members or anyone who within a period of 3 months preceding this competition has won any competition organised, promoted, or conducted by the Promoter, or who resides at the same address as such a winner may take part in the Competition.

5. To enter the Competition for a chance to win a Backpack, a Participant must buy a participating The Laughing Cow® product (Cheese Wedges, Cheese Spread, Dip & Crunch, Mini Cubes) and complete 1 (one) of 8 (eight) Superhero Puzzles on www.thelaughingcow.cool

6. To enter the Competition for a chance to win a R25 000 cash prize (to be put towards school fees), a Participant must buy a participating The Laughing Cow® product (Cheese Wedges, Cheese Spread, Dip & Crunch, Mini Cubes) and complete all 8 (eight) Superhero Puzzles on www.thelaughingcow.cool

Section II: The Prizes

1. The prizes on offer are: 1 (one) of 1 200 (one thousand two hundred) Backpacks (“Standard Prize(s)”) to be randomly awarded (on an hourly basis during the duration of the Competition) to Participants who buy a participating pack of The Laughing Cow®, complete 1 (one) of 8 (eight) Superhero Puzzles on www.thelaughingcow.cool and submit a copy of their till slip as proof of purchase, and 1 (one) of 3 (three) R25 000 (twenty five thousand Rand) cash prizes (“Grand Prize(s)”) to be randomly awarded within two weeks after the end of the Competition to Participants who buy a participating pack of The Laughing Cow®, complete all 8 (eight) Superhero Puzzles on www.thelaughingcow.cool and submit a copy of their till slip as proof of purchase.

2. The submitted till slip photo must be of a completely new and unique till slip dated within the Promotion dates, including a qualifying product, the store name, purchase date and invoice/till slip number. If a duplicate slip is submitted and/or all the required information is not included on the till slip or clear, a qualifying product is not included, or the till slip is dated outside of the Promotion dates, the winner will be disqualified.

3. Each Participant may only win 1 (one) of the Standard Prizes for the duration of the Competition, however, if a participant has won one of the Standard Prizes, they will not be disqualified from winning 1 (one) of the Grand Prizes.

4. Prize redemption: Standard Prize Winners will be contacted telephonically on the number used when entering the Competition via SMS, after which their entries will be verified. Winners will need to provide the following detail via a web portal before verification can begin and they can receive their prize:

a) South African ID Number

b) Delivery Address

5. Failure to provide these details will result in the winner being disqualified and a new Winner being redrawn in their place.

6. Grand Prize Winners will be contacted telephonically on the number used when entering the Competition. Grand Prize winners will need to produce a copy of their South African ID document to be verified as a winner.

7. Standard Prize and Grand Prize winners will need to produce a copy of their proof of purchase till slip in order for their entry to be considered valid. Should a winner refuse or be unable to comply with such a request for any reason, they will be deemed to have rejected the prize and the Promoter shall be under no obligation to furnish the prize/s.

8. Standard Prize Winners will be randomly selected via proprietary software of the Promoter’s affiliate on an hourly basis until the end of the Competition.

9. Grand Prize Winners will be randomly selected via proprietary software of the Promoter’s affiliate on 04 July at 12:00.

10. If a new Winner is drawn to replace a disqualified Winner, only Entrants who entered the Competition up to and including the time the original Winner entered will be considered.

Section III: General

11. All entries become the property of the Promoter and may be used at their sole discretion.

12. By entering this Competition, the Promoter reserves the right to communicate with the Participants at any time during, or after, the Competition’s closing date, whereas the winner/s may opt out from receiving such communication at any time.

13. The Promoter assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorised access to, or alteration of entries.

14. The Promoter is not responsible for any problems or technical malfunction of any telephone network or telephone lines, computer online systems, servers, or providers, computer equipment, software, failure of any entry to be received by the Promoter on account of technical problems, human error or traffic congestion on any of the cellular service providers’ networks, including any injury or damage to Participant’s or any other person's cellular device relating to, or resulting from, participation in the Competition or use of the requisite instructions of the Competition. Proof of sending will not be accepted as proof of receipt.

15. Participation in the Competition constitutes acceptance of the promotion rules and participants agree to abide by these rules.

16. Except insofar as is provided for in the Consumer Protection Act (Act 68 of 2008), the Promoter’s decision is final, and no correspondence will be entered into after the Competition’s closing date.

17. Prizes are not transferrable, cannot be converted to any other prize, and may not be deferred to a later period.

18. Bel South Africa (Pty) Ltd or its agents, its associated companies, nor any directors, officers, nor employees of such, do not accept responsibility or liability for any loss or damage to goods or personal injury, whether direct, indirect, consequential or otherwise arising from any cause whatsoever, suffered as a result of participating or winning a prize in this Competition, and will also not be responsible or liable for any further expenses or fees required for purpose of using, applying or enjoying the prize won in the Competition.

19. Promoter reserves the right to extend, shorten or suspend the Competition at any stage prior to the end of the Competition period, whether as a result of changes in legislation, if required by any national, provincial or municipal authority or for technical, commercial or operational reasons, public interest, events beyond its control or generally for any reason whatsoever within its sole discretion. Notice of such termination shall be published on The Laughing Cow® South Africa Facebook page as soon as reasonably possible. In such an event, all Participants waive any rights that they may have or purport to have in terms of the competition, and acknowledge that they will have no recourse against Promoter. However, all Participants who have received confirmation for a cash prize prior to such will remain eligible to receive the prize that have been awarded to them in accordance with the terms and conditions in force when they were selected as winners.

20. The Promoter reserves the right to publish any images taken of the Participants for publicity purposes in any manner they deem fit, without further remuneration being made payable to the Participants. However, the Participant has the right to object to these images being used by written notification to the Legal Department of the Promoter at SARU House - Tygerberg Park, 163 Uys Krige Drive, Plattekloof, 7500.

21. The Competition is in no way organised, endorsed, or administered by, or associated with Meta or any other social media forum.

22. Any questions, comments or complaints regarding the Competition can be directed to the Promoter via the Consumer Advisory Service division via email at Belcare.za@groupe-bel.com or telephone on 087 148 9990 during office hours (between 9h00 AM and 17h00 PM, excluding public holidays) throughout the duration of the Competition.

23. A copy of these rules can be obtained by request and can be viewed on The Laughing Cow’s® website (www.thelaughingcow.co.za).